Florencia Canales

Creative Strategy & Visual Communication

Hi there, I am Flora!My motto is that brands must be conceived as people: physical appearance matters, but so does the personality.In a nutshell, the visual impact is as important as the soul of a brand. What if you mix them both?

So, if you need a person for developing creative strategies, building meaningful brands & thinking, creating and producing visual solutions within the fashion industry, let's talk!

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© Cayce Pollard. All rights reserved.

Work

My adventure in finding my professional spot in the business world has taken me to experience different roles within different industries.
It has been such an enriching experience not only for the knowledge that I gained, but also because all the people that I have worked with.My path is divided in two passions that run through me: advertising & fashion.On the one hand, advertising made me discover the amazing and infinite world of creativity and brand building.On the other hand, for me, fashion became THE industry as it enabled me to express myself and build my identity in my own way.So, the place where both of these meet is my dream spot, in which I decided to develop my potential and merge all my knowledge in brand building, visual communication and creativity achieved during all these years.

Are you curious about what can I do? Check my work below!

• Creativity works in advertising

• Creativity works in fashion

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About

With Spanish roots, but born and raised in Uruguay, a small Latin American country known by its passionate people when it comes to... well, everything.
In an attempt to honor my origins and passions I decided to start a new chapter in my life called "Emigrate" whose goal was achieving the dream job.I have a degree in Social Communication specialized in Advertising and Marketing. After many years working in different roles within the industry, I had an "AHA" moment and I felt that it was time to change my professional aims towards something more aligned with who I really am. Basically, I needed a fresh start: after studying and having different experiences I finally found that my place in the Communication Business was where I was able to merge my two favorite worlds: Communication & Fashion.With this goal in mind, since I moved in 2021, I have decided to focus myself in improving my professional profile and finding which place between the two industries fits me the best. This started in Elle Education in Madrid where I got my Visual Merchandising & Fashion Styling diploma. Then I moved to Stockholm, Sweden, the Scandinavian capital of fashion with an idea of expanding my horizons.After several years living in Stockholm and having achieved many professional goals it is time to go back to Madrid aiming to share all the knowledge I have gathered so far.A new chapter is coming :)

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